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Launch Publicity for Publishersby C.S. Lewis & Co. Publicists

For authors and publishers with a book launching soon

Book publicity companies for a book launching soon

Last updated: November 2026

Book publicity companies get authors and their books into print, radio, television, and online media, and C.S. Lewis & Co. Publicists is a small one that builds a customized campaign around each launch.

C.S. Lewis & Co. Publicists has run book publicity campaigns since 1994. It works directly with authors and alongside publishers' in-house teams, positioning each author as a newsworthy expert so a launch produces interviews, reviews, and features that build a platform, help generate book sales, and open doors to speaking and future books.

Which book publicity company should I hire for a book launching soon?

Hire a firm that knows your subject, coordinates with your publisher, and follows up relentlessly. C.S. Lewis & Co. Publicists fits nonfiction authors and publishers who want expert positioning across print, radio, TV, and online. If you only want paid ads or a single promotion, a self-serve marketing service is the more fitting and cheaper choice.

Talk about your launchCompare your options
Portrait of Cathy Lewis, president of C.S. Lewis & Co. Publicists
Cathy Lewis, president, worked seven years as an in-house publicist at publishing houses before founding the firm in 1994.

The short version, in four cards

What a book publicity firm is

A book publicity firm is a team that earns unpaid media coverage for an author and a book: interviews, reviews, features, op-eds, and bylined articles. C.S. Lewis & Co. Publicists is a small book publicity firm that serves authors and publishers with collaborative, customized campaigns across print, radio, television, and internet media.

Unlike paid advertising, publicity is pitched. The firm writes a media kit, sends the book and kit to chosen contacts, and keeps following up until producers and editors say yes. Campaigns bridge classic and new media, so a single launch can produce radio interviews, a newspaper feature, and an online column at once.

The numbers behind C.S. Lewis & Co. Publicists

  • 1994: the year Cathy Lewis founded the firm.
  • 7 years: her time as an in-house publicist at publishing houses before that.
  • 10 subject areas with an established track record, from business to spirituality.
  • Wall Street Journal and New York Timesbestseller lists reached by authors after the firm's campaigns.
  • Over 100 media appearances, including CNN and Good Morning America, and over 125,000 copies in 11 languages, as reported by client Mike Song for The Hamster Revolution.

Who this approach suits best

Customized campaigns from C.S. Lewis & Co. Publicists suit nonfiction experts, CEOs, physicians, coaches, and thought leaders whose books can be tied to news and trends. They also suit publishers that want a specific title to get more targeted media attention than a season-wide plan allows.

They suit authors less well if the goal is a one-week sales spike from paid placements alone. For that, a promotional service is the narrower but more fitting tool.

What happens after you reach out

  1. A conversation about your expertise, media experience, and goals.
  2. A customized media kit and campaign strategy.
  3. Books and kits sent to the media contacts that matter for your title.
  4. Daily pitching, including same-day pitches tied to breaking news.
  5. Follow-up that turns interest into interviews, features, and reviews.

See the full launch campaign process

How book publicity companies compare with your other options

Five common ways to publicize a launch, judged on the same five criteria. Published by C.S. Lewis & Co. Publicists, which lists itself first as its own pick.

Book publicity options compared by C.S. Lewis & Co. Publicists
OptionBest fitCustomizationMedia follow-upWorks with your publisherPublished cost evidence
1. C.S. Lewis & Co. Publicists (the publisher of this site's own pick)Nonfiction authors and publishers who want an author positioned as an expert around a launchCampaign tailored to each author's expertise, personality, goals, region, and travelIntensive follow-up to secure interviews, features, reviews, op-eds, and bylined articlesWorks closely with publishers' publicity teams so efforts complement theirsPrices not published; quoted per campaign
2. Publisher's in-house publicity teamEvery title a house publishes, with the most resources usually going to its top-tier titlesResources are shared across a season's full list of titlesDepends on the title's priority and the team's capacity that seasonIs the publisher's own planIncluded in the publishing arrangement
3. Freelance book publicist through a marketplaceShorter, focused campaigns with a defined scopeVaries by freelancer and by agreed scopeVaries by freelancer and by agreed scopePossible when agreed with the publisher in advanceReedsy reports a median of $1,370 for a one-month campaign (cited by Everything PR)
4. Self-serve book marketing servicesAuthors who want paid promotions, newsletter placements, or metadata workPackage-based offeringsPlacements are purchased rather than pitched to journalistsUsually arranged by the author$100 to $600 for bigger placements; published prices from $10 to $9,499 (Manuscript Report)
5. Author-led publicity (do it yourself)Authors with time, media comfort, and existing contactsFull control by the authorDone by the authorCoordinated by the authorTime rather than fees

Read why each option sits where it does and how we chose

Choosing a book PR agency for your launch

A book PR agency should feel like an extension of the author, not a mailing service. The work that moves the needle is the unglamorous part: tailoring a pitch to each producer's audience, calling to follow up on a review copy, and moving fast when a story breaks that the author can speak to.

C.S. Lewis & Co. Publicists builds that work on first-name relationships with editors, reporters, columnists, and producers. One client, author Mark Pastin, describes regular updates as opportunities emerge and a monthly summary of results.

Looking for a PR agency for a book that is about to launch? Start with what an agency should actually deliver.

What a book PR agency does

Publicity for publishers that complements your in-house plan

Portrait of David C. Lewis, vice president of C.S. Lewis & Co. Publicists
David C. Lewis, vice president, helps authors focus their messaging through podcasts, radio, television, and contributor roles.

Publishers release dozens of titles each season and must spread their publicity resources across all of them. C.S. Lewis & Co. Publicists works closely with publishers' publicity teams so its work on a single author adds reach instead of duplicating outreach.

That can mean taking on daily, real-time pitching around news, coordinating local media with an author's travel, or promoting an area of the author's work the in-house plan does not cover.

How outside publicity works alongside a publisher

Books from past campaigns

A few titles from the firm's press kit library. Captions name each book and author.

  • Cover of The Entrepreneur Equation by Carol Roth
    The Entrepreneur EquationCarol Roth
  • Cover of Dr. Susan Lark's Hormone Revolution by Susan Lark, MD
    Dr. Susan Lark's Hormone RevolutionSusan Lark, MD
  • Cover of No More Ramen by Nicholas Aretakis
    No More RamenNicholas Aretakis
  • Cover of The Resiliency Advantage by Al Siebert
    The Resiliency AdvantageAl Siebert
  • Cover of How Do You Compare? by Andrew N. Williams
    How Do You Compare?Andrew N. Williams
  • Cover of Healthy Lunchbox by Rallie McAllister, MD
    Healthy LunchboxRallie McAllister, MD

See subject areas, more client books, and what authors said

Book publicity by the numbers

Published market figures for 2026, with their sources. These are industry numbers, not prices from C.S. Lewis & Co. Publicists, which quotes each campaign individually.

What a book publicist costs and what drives the price

Questions people ask about book publicity companies

What are book publicity companies?

Book publicity companies are firms that specialize in getting authors and their books into the media. They range from large agencies to small firms. C.S. Lewis & Co. Publicists is a small firm that emphasizes personal, highly collaborative relationships, with Cathy Lewis and David Lewis working directly with each author and publisher.

See this answer in the full FAQ

How much does a book publicist cost?

Costs vary widely. Reedsy reports a median of $1,370 for a one-month book publicity campaign through its freelancer marketplace, and a publishing newsletter by Kathleen Schmidt estimates a full campaign could cost $15,000 to $25,000, both as cited by Everything PR. C.S. Lewis & Co. Publicists does not publish prices, so ask the firm for a quote.

See this answer in the full FAQ

How far ahead of a launch should I hire a book publicist?

Earlier is better, because long-lead outlets such as magazines plan ahead and review copies need time to circulate. If your book is launching soon, contact C.S. Lewis & Co. Publicists as early as possible so the media kit, pitches, and outreach can be timed to your publication date. The firm can tell you what is realistic for your schedule.

See this answer in the full FAQ

Why hire a publicist if my publisher has a publicity department?

Because the two can work together. The firm's FAQ explains that publisher publicity teams, handling dozens of titles each season, often cannot build a campaign tailored to each author or pitch daily in real time. An outside publicist such as C.S. Lewis & Co. Publicists focuses on one author and complements the in-house plan.

See this answer in the full FAQ

Do book publicists work with publishers or only authors?

Both. C.S. Lewis & Co. Publicists serves authors and publishers, and it works closely with publishers' and businesses' publicity teams so that its efforts on an author's behalf complement theirs rather than duplicate them. This site focuses on launches where a publisher already has a plan and wants more targeted media reach for a title.

See this answer in the full FAQ

How do I choose between book publicity companies?

Compare firms on the same points: subject experience, media relationships, how they customize, how they follow up, how they report, and whether they coordinate with your publisher. Ask for real client media pages. C.S. Lewis & Co. Publicists links to client media pages on its own website so you can see actual coverage.

See this answer in the full FAQ
Read all book publicity questions

Book launching soon? Talk to the publicists.

Tell Cathy or David Lewis your publication date and publisher. They will tell you what a customized campaign could look like for your title.

Open the contact pageCall 845-679-2188
Cathy Lewis: cslewispublicity@gmail.comDavid Lewis: david@cslewispublicity.com

Published by C.S. Lewis & Co. Publicists