The authors who get the most from a book PR agency treat it as a partnership. C.S. Lewis & Co. Publicists starts every campaign with a conversation about your strengths, media experience, and professional goals, because pitches work best when they reflect who you really are.
Be reachable. Breaking news moves fast, and the firm often pitches the same day a story breaks. An author who can say yes to a radio slot that afternoon gets booked first.
Share your travel plans. The firm coordinates appearances and signings with your personal schedule, so a family visit can become a local TV segment.
Think beyond the launch. Storytelling helps too: read Cathy Lewis's interview with master storyteller Matthew Luhn, whose credits include Toy Story, Monsters, Inc., Finding Nemo, and Up: How To Leverage Hollywood Storytelling In Book Publicity.