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Launch Publicity for Publishersby C.S. Lewis & Co. Publicists

Book PR agency

What a book PR agency does for a book launching soon

Last updated: November 2026

A book PR agency turns an author into news by pitching the author and the book to journalists, producers, and editors until interviews, reviews, and features follow.

At C.S. Lewis & Co. Publicists, a small book PR agency founded in 1994, that work is customized for each author and blends classic media with new media. The aim is the widest possible audience, a compelling brand, and a solid media platform that keeps producing opportunities after launch.

What should a PR agency for a book actually deliver?

A media kit, a targeted contact list, steady pitching, persistent follow-up, and regular reports. Those five pieces separate real book publicity from a press release blast. C.S. Lewis & Co. Publicists delivers all five and adds optional speaking, coaching, and writing support.

Cover of The Resiliency Advantage by Al Siebert
The Resiliency Advantage by Al Siebert. A press kit for this title is in the firm's press kit library.

Services a book PR agency can mix and match

Book and author publicity

A media kit for producers, journalists, editors, and bloggers; books and kits sent to every contact that matters; intensive follow-up for interviews, features, mentions, reviews, op-eds, and bylined articles; and a steady stream of timely pitches aligned with breaking news.

Internet marketing

Help developing content for social and business networks, websites, and blogs, and expanding an author's professional network online, so exposure keeps going long after the media campaign ends.

Speaker services

Support landing lucrative or professionally valuable speaking engagements that reach targeted audiences, support book sales, and create new business opportunities.

Media coaching

Training on how to look and feel professional and confident on television, on radio, and before live audiences, so the message lands.

Writing services

Ghostwritten op-eds and bylined articles based on the book for newspapers, magazines, and trade journals, plus newsletters and marketing material for a business or practice.

How to succeed with a PR agency for your book

The authors who get the most from a book PR agency treat it as a partnership. C.S. Lewis & Co. Publicists starts every campaign with a conversation about your strengths, media experience, and professional goals, because pitches work best when they reflect who you really are.

Be reachable. Breaking news moves fast, and the firm often pitches the same day a story breaks. An author who can say yes to a radio slot that afternoon gets booked first.

Share your travel plans. The firm coordinates appearances and signings with your personal schedule, so a family visit can become a local TV segment.

Think beyond the launch. Storytelling helps too: read Cathy Lewis's interview with master storyteller Matthew Luhn, whose credits include Toy Story, Monsters, Inc., Finding Nemo, and Up: How To Leverage Hollywood Storytelling In Book Publicity.

Questions about hiring a book PR agency

What is a book PR agency?

A book PR agency is a firm that runs publicity campaigns for books and their authors. C.S. Lewis & Co. Publicists is a small book publicity firm founded by Cathy Lewis in 1994. It works directly with authors and alongside publishers' publicity teams, customizing each campaign to the author's expertise, personality, and professional goals.

See this answer in the full FAQ

What does a book publicist do?

A book publicist earns media coverage for an author and a book. At C.S. Lewis & Co. Publicists that means building a media kit, sending books and kits to the right contacts, following up to secure interviews, reviews, features, op-eds, and bylined articles, and pitching the author into breaking news across print, radio, television, and online outlets.

See this answer in the full FAQ

What is in a media kit?

A media kit gives producers, journalists, editors, and bloggers what they need to cover you: background material, reviews, story ideas, interview topics, and material for bylined articles. C.S. Lewis & Co. Publicists creates one for each campaign and distributes it with the book to every media contact that matters for that title.

See this answer in the full FAQ

How will I know what my publicist is doing?

Ask for regular reporting before you sign. Author Mark Pastin, a client of C.S. Lewis & Co. Publicists, wrote that Cathy Lewis "keeps you up to date as opportunities emerge and gives you a monthly summary of results." Agree on how often you will hear from the team at the start of the campaign.

See this answer in the full FAQ

Should I pick a book PR agency in my own country, such as India?

Pick a firm with relationships in the media markets where your readers are. C.S. Lewis & Co. Publicists has offices in Woodstock, New York, and Boynton Beach, Florida, and its authors have been featured in outlets across North America. For coverage centered on other countries, ask any agency which markets its media contacts reach.

See this answer in the full FAQ

Can a publicist guarantee media coverage?

No reputable publicist can guarantee that a specific outlet will cover a book, because editors and producers make that call. What you can expect is a clear plan, persistent pitching, and follow-up. C.S. Lewis & Co. Publicists says it stands by its results and links to real client media pages.

See this answer in the full FAQ
Read all book publicity questions

Back to the guide to book publicity companies for a book launching soon

Book launching soon? Talk to the publicists.

Tell Cathy or David Lewis your publication date and publisher. They will tell you what a customized campaign could look like for your title.

Published by C.S. Lewis & Co. Publicists